The explosion of digital media has led to marketers facing intense competition in every niche. This has translated to a huge demand for skilled web designers by businesses, large and small, encouraging countless entrepreneurs to offer web development services making it difficult for a new entrant to decide how to differentiate himself from the rest. As a savvy web designer, you can consider using Instagram, unarguably one of the most popular social media platforms in the world today to generate productive leads that will make your startup successful.
Why Choose Instagram?
The reasons why a web design entrepreneur should consider using Instagram to leverage his startup are multiple. Instagram today has a monthly active follower count of more than one billion, out of which 25 million are businesses, according to https://www.adweek.com. Another very good reason is that the rate of engagement is among the highest in social media, even far outstripping its parent, Facebook. However, one of the most persuasive reasons for web and graphic designers to use Instagram to promote themselves is the network’s visual nature that makes it the ideal platform for showcasing their innovative designs. Here’s what you need to do to get cracking on Instagram:
Choose an Enduring Theme
The first thing to understand is that Instagram is not a platform that you should use to make a hard sell; you can reserve that for your website or your email marketing campaign. The point of being present on Instagram is to engage your target audience by educating, informing, inspiring, and entertaining them. You can make this happen by creating and posting high-quality thematically-consistent content on subjects they find interesting and are relevant to your business. By ensuring consistency of posting valuable content, you can convert users into followers who will keep coming back for more engaging content. You can also buy Instagram comments to boost engagement.
Identify Your Audience
Unlike most entrepreneurs who find it difficult to identify their target audiences, web designers understand that their primary target audience is those who want a new website or want to revamp an existing one. They will typically be small businesses, professionals, and even non-profits; each with different demographics and business objectives. Because you need to understand who your target audience is, what are their prime concerns, what kind of language and tone do they best appreciate, what are their demographics, online behavior, including their most active times on Instagram are, taking on multiple customer types may become very complicated and it may be better to initially focus on a single niche.
Start posting on Instagram
The sooner you start posting on Instagram, the faster you will be able to start engaging your target audience. You can study the Instagram accounts of established web designers to find out what kind of posts they are publishing and what kind of engagement they are generating in terms of likes, comments, and shares. This will give you some idea of what kind of web designs to post initially and use can use the feedback to improvise and improve. With Instagram’s strength being its visual orientation, you need to remember to post visuals that represent an understanding of what your potential customers’ desire and what they will find interesting and valuable. Because you need to be posting consistently, you should ensure that you have built up a portfolio of your web designs that you can showcase. All your posts need not feature your designs. You can initiate engagement by posting examples of great or ineffective web designs, as well as design trends.
Make Your Posts More Visible and Buy Instagram Comments to Engage Viewers
With millions of posts every day, it can be tough for a post to get noticed, which is why users often search for content that they want to see. Since the only way of searching for content on Instagram is via hashtags, it means that you will need to find out popular and relevant hashtags and insert them in the captions and your bio. The better you get in this game, the more visible your posts are going to be. Also, make sure that you post at the times when your target audience is most active to increase the chances of their seeing your posts. Engaging followers is the next big challenge for web designers on Instagram. Some of the more effective ways are conducting promotions, inviting feedback on contentious topics, asking for user-generated content, conducting contests, giving away freebies, conducting polls, etc.
Promoting your web design business on Instagram can be a huge challenge initially; however, it will become easier as you master the game. The most important thing is to keep in mind that the reason you are on Instagram is to connect better with your target audience, not make immediate sales. The secret of achieving success is to be consistent, keeping your posts relevant and of high-quality, using the right hashtags and compelling captions to support your visuals, as well as powerful CTAs to drive traffic to your website.