Did you know that organic search traffic makes up more than half of all your monthly traffic and makes up 70% of overall revenue? Are you ready to invest in your SEO strategy?
If this is you, then you’re in the right place. Keep reading to learn the key factors you need to look for when searching for the best SEO company for your business.
Yes, It’s a Long Game—But It’s Not Magic
Click here as you look for the best SEO company that will put your content on top of search results. However, certain factors can cause delays in the promotion of your site. But that doesn’t mean you need to wait forever or listen to vague explanations. Ranking in the SERPs takes a combination of killer content and search intent.
Take the time to talk with each agency you’re interested in hiring. Do they take the time to listen to your needs and answer your questions? If not, keep looking because you and your business deserve to work with an agency that takes you seriously, such as this one. Click here for more information.
Ask for Reviews
As you talk with each agency, ask them for testimonials and client referrals. A quality agency will produce contact information from previous clients happy with their services. If they can’t offer referrals, this isn’t a deal-breaker but proceed with caution.
Your search for the best SEO agency should include more than a quick Google search. Ask around within your current network and see who your colleagues have worked with. And when you get referrals from each agency, take the time to reach out to each one and ask how their working relationship was so you have a better idea before you sign a contract.
Optimization Is an Investment
As with any other form of marketing, SEO content marketing is an investment. While it is one of the least expensive forms of marketing available, you still need to commit to investing in quality content and a stellar strategy.
Don’t choose the cheapest agency you can find. And don’t decide to work with your neighbor’s nephew, who is trying to make money during his summer off from college. Find an expert and invest in the marketing your business deserves.
Be Clear on What You Need
Too many business owners complain that previous agencies didn’t deliver their desired results. But the problem is that too often, the agency and the owner weren’t crystal clear on the end goal from the beginning. A quality SEO agency will take the time to sit down with you and determine what your goals are.
Then they’ll devise the right strategy for your particular situation and industry. The marketing industry isn’t different from others; you need to know where you want to go before starting, or you risk ending up with paltry results and wasting time and money.
Communication Is Key
While regular reports are vital to ensuring you’re on track to reach your goals, don’t be happy to receive a short report filled with numbers. Expect clear communication about what’s working and what isn’t. Your agency should be able to tell you what they’re doing to move your business forward.
There are, having said that, specific SEO marketing metrics you need to be informed of every month, quarter, and annually. Some metrics to track include increased revenue, increased qualified leads, customer engagement, and lifetime customer value. Track these, and you’ll know if your marketing strategy is on track to scale your business.
A Simple Process to Find the Best SEO Company
Finding the best SEO company doesn’t have to be complicated. Remember these critical factors in finding the right company to grow your business, and bookmark this article so you can come back to it the next time you need to find the right agency.
For more great information on this and other topics, check out the rest of our blog.