How to Build a Web Portal for Your Online Business


A web portal is a portal to information that is tailored to the person. Rather than just being a website with limited functionality, it is more of a one-stop platform in which you can readily acquire information about whatever topic you are interested in.

Web portals provide users with a centralized location for a variety of information. A uniform appearance and feel are maintained across multiple apps. Web portals are usually either niche or corporate in nature when viewed at the level that is typically accessible to the person or small company. If you’re considering web portal development. Here’s everything you need to know about web portal development for your online business.

What Exactly Is a Web Portal, and How Does It Work?

A web portal is basically an improvement over a static website, and it is unquestionably a worthwhile investment for a company. Gradually, you’ll want a precise web portal design as well as a progressive user interface in order to transition from a static website to a lot more complex version.

Types Of Web Portals

1. Vertical Web Portal

A specific industry, domain, and vertical is the primary emphasis of such portals, which are also known as niche portals. Without fail, the full informational package (articles, news, statistics, and research) pertaining to the relevant industry will be given. These Web development services are primarily concerned with enabling the transfer of information in order to increase openness within a certain sector. The information may be accessed by anybody who has a login.

2. Web-Based Marketplace Portal

In keeping with its moniker, this is an online marketplace that facilitates both B2B and B2C transactions. This category encompasses any and all eCommerce websites. The online portal is of interest to customers, sellers, suppliers, and those who provide backend assistance. The platform allows the aforementioned parties to communicate and conduct business with one another. Examples include Amazon, Myntra, eBay, and other online marketplaces.

3. Horizontal Portal

This web portal provides you with access to information ranging from A to Z. Horizontal Portals, in contrast to Vertical Portals, are also not restricted to a single sphere of influence. Users can utilize them in the same way as they would search engines. For example, Msn, Hotmail, AOL, and so on. In the case of the word “giant portals,” the term refers to Horizontal Portals.

4. Knowledge Web Portals

In this case, the knowledge transfer is restricted to the company’s procedures alone. In most cases, the workers who work for the firm are interested in the internal portal that they have access to. Login is used to verify the authenticity of the information. This form of a gateway is typical of interest to businesses with several locations around the country or within a single state.

5. Media Web Portal

When people are looking for information or news programs, a media portal is the first website they come across. It has every single piece of information pertaining to commerce, politics, finance, the consumer segment, and so on and so forth. Examples include the BBC, the New Yorker, and Washington Post, among others.

Every form of the portal has a distinct purpose to fulfill; thus, you must first examine your company goals and determine which goals intersect with which types of portals before proceeding with the development of your own business portal.

How to Build a Web Portal for Your Online Business

1. Decide on the Type of Portal That You Will Be Building

Consider your goals. What type of site are you planning to create? Will it be a personal portal (such as Yahoo), a regional site, or a leisure portal?

What functionalities does your web-portal site require? What strategy will you use to sell it? What is the demographic of your target market? What are your strengths and weaknesses as a website designer?

Chatting, advertising, directory listings, and photo galleries are all common elements found on online portals, among other things.

2. Choose Which Portal Software to Use and Put It Into Work

Pick the correct portal software to use and put it into function. Most likely, you’ll be searching for open source web-portal scripts for your website or blog and a reputed Web design agency will always be of great worth in this concern. DotNetNuke and UPortal are some of the most popular open-source web-portal programs.

3. Upload the Web Portal Software to Your System

Install the web portal software on the website by uploading it to your server and following the script-specific installation instructions. Because web portals are operated on databases, this section requires the use of MySQL capabilities.

4. Customize the Appearance of the Web Portal

Customize the look and feel of the online portal. For the web-portal software you’ve selected to use, script-specific support the load can give excellent guidance as well as free templates for the program you’ve chosen.

5. Promote Your Web Portal Online

Promote your web portal on the internet! Since website promotion is a continual and intensive effort, this may prove to be the most time-consuming aspect of the process.

Publish an advertisement for your web portal on any specialty website you come across, join traffic exchanges, and put a link to that in your email address’s signature. GBKSOFT as a part of the Altamira company can help you with that!

If your portal incorporates community elements such as discussions, consider recruiting a few friends to pose as enthusiastic users, or creating a few new user identities, to get the community engagement process started as quickly as possible.


Having a web portal is unquestionably advantageous for a company, as it is preferable to having a static website with minimal information on offer. Obtaining a Web gateway for your company is the first step in establishing a successful online presence. Future earnings can be realized through the use of a web portal, but only if each step is made with an eye toward the future in mind.



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