Bookmaking is a profitable business. This is confirmed by the constantly increasing number of BC. The well-established operation of the platform brings profit to its owners in any case. The fact is that BC https://parimatch.com.cy/en/live has its own staff of experts who do serious work in terms of analyzing the potential of certain performers. For each match, coefficients are added, which are the ratio of the probability of success of one or another opponent.

The secret of the success of the bookmaker business lies in the well-thought-out formation of coefficients. BCs put a margin (guaranteed profit) in the coefficients. That is, even if the player wins, the office receives guaranteed prizes. On average, the margin is 7-8%. But bookmakers have another source of income – uninformed novice bettors who often make risky bets and lose. In order not to become one of them, you should carefully read this article from beginning to end.

Bookmaking is a profitable business. This is confirmed by the constantly increasing number of BC. The well-established operation of the platform brings profit to its owners in any case. The fact is that BC has its own staff of experts who do serious work in terms of analyzing the potential of certain performers. For each match, coefficients are added, which are the ratio of the probability of success of one or another opponent.

The secret of the success of the bookmaker business lies in the well-thought-out formation of coefficients. BCs put a margin (guaranteed profit) in the coefficients. That is, even if the player wins, the office receives guaranteed prizes. On average, the margin is 7-8%. But bookmakers have another source of income – uninformed novice bettors who often make risky bets and lose. In order not to become one of them, you should carefully read this article from beginning to end.

## The type of bets accepted by BC

When going to the bookmaker’s site, a beginner is faced with a line represented by various types of bets. At first glance, there are too many of them. In fact, there are several basic types of bets, and all others are combinations of them.

First, let’s look at the simple bets that beginners should start with:

- Ordinary – a bet that involves the selection of the result. For example, the odds for the victory of the first team, the second team, as well as for a draw are 1.6 – 13.0 – 5.7, respectively. By placing a $100 bet on the first team to win, the player will receive $160 if his prediction is correct.
- A double chance is a bet on two outcomes at once, for example, a win for the first team or a draw from the first example. Since the player will win in any case if at least one of the selected options is correct (win, draw), the odds for double odds are much lower than for ordinary ones.

## Understated coefficients and margin

As mentioned above, the margin embedded in the coefficients ensures a stable profit for bookmakers. To understand this principle better, consider a hypothetical duel between two equal football teams. Each of them has a 50% chance of winning. To get the winning odds, you need to divide 100% by the chance of winning – 100%/50%=2. If BC had set odds of 2 – 2, it would not have received any profit. How to turn the situation around to ensure profit? Underestimate the coefficients, for example to 1.92.

The following formula can be used to calculate the margin: M = 100% * (1 – (K1 * K2) / (K1 + K2)). For coefficients of 1.92 (instead of 2.0), the result of the calculation will be 4%, which is an acceptable margin value.

Strongly understated odds reduce the bettor’s profit. Therefore, how to make a bet, you should familiarize yourself with the offers of other BCs regarding coefficients. Theoretically, it is better to make a choice in favor of BC with the smallest margin. But there are many more criteria that should be taken into account.