Has it become harder for you to find clients for your New York-based lawn care business? Even if the pandemic has messed everything up, you can still turn this thing around and get your lawn care business soaring again!
New York isn’t the best place for a lawn care business. According to 2019 stats, New York has the lowest concentration of lawn care businesses in the US. You may have trouble hunting for clients, which means cash flow problems. But the good news is you won’t have fierce competition to deal with, meaning your clients will stick with you till the end!
Your current situation is a slight bump in the road, that’s all. But with a sprinkle of creativity and out-of-the-box thinking, you can make your lawn care business the talk of the town. Here’s what you need to do.
Put on your creativity hat
You already know you need to be creative with how you market your lawn care business. How creative? Is there a yardstick to measure creativity? New York is a busy place! People are constantly bombarded with big-screen advertisements, so the question is, what can you do to make your ads cut through the noise?
There’s no magic trick that works for everyone, but you can use some of these tips. First, use humor. Most New Yorkers are overworked and stressed, and if you can make them smile or laugh, they’ll definitely remember you! Outrageousness can work wonders too. Just make sure you make your message relevant to lawn care.
Harness the power of social media
If you aren’t on social media, you don’t exist – it’s as simple as that! Social media can help you reach out to thousands of people in a jiff. In many ways, it’s the new word-of-mouth marketing. All you need is a bunch of great online reviews, then watch the customers rolling in!
Most New Yorkers are glued to their screens all day, so why not use that to your advantage? You could sneak your ad in between Facebook posts and YouTube videos. That doesn’t guarantee instant sales, but people will start noticing you exist. Just make sure your ads hook the audience. If you need some inspiration, check out these lawn care flyers.
Ramp up brand engagement
Once people start noticing you, engage with them – that’s a must if you want your brand to snowball into something magnificent! Talk to them, answer their queries, and give them valuable tips on lawn care. For instance, if you have uploaded a video on your YouTube channel or posted an article on your website blog, you respond to the most relevant queries you receive in the comments.
A website blog is a great way to increase engagement. Write about interesting topics related to lawn care, such as DIY lawn care tips, and post articles on your website. Just make sure you post regularly! You can also run a contest on Facebook and ask New Yorkers to share their stories about their worst lawn care experiences, and the best story wins a free lawn mowing service from you!
SEO – the final sprint before the finish line
You may have the most beautiful website, but if no one can find it, it might as well not exist. That’s where SEO comes in. SEO is a way to beat Google’s algorithms and rank your website higher on its search results. We can’t emphasize this enough, but it’s the most vital part of your marketing strategy. Google runs the world, and you need it to be on your side at all costs!
The first step is to do keyword research about Your SEO needs. Use tools such as Google Adwords Planner or SEMrush to dig out what words people use when searching for lawn care businesses in New York. Once you have a list of keywords, work them into your website content, social media posts, YouTube videos, and even ads. Focus more on local SEO – it’s your best shot to capture a larger piece of New York’s lawn care market.
A final piece of advice
Remember, every lawn care business has a unique target audience. Your audience is New Yorkers, so every piece of your marketing mix should provide value to them. Most of your customers will be home residents with small to mid-sized lawns.
You’ll find the big projects in places like hospitals, colleges, and churches. Just make sure you have two separate teams for both big and small projects. It’ll help you streamline your expertise and tailor it to each market segment.
Also, these tips may be tried and tested, but they aren’t set in stone, so don’t be afraid to add strategies you think will work. For instance, you could give out freebies because who doesn’t love free stuff? It could just be a coupon for someone’s next lawn mowing service – nothing too fancy.
And finally, you need to stand out from the crowd if you want to make your lawn care business successful in New York. There’s no better way to do that than by being unique. Ask yourself, what makes you different from other businesses? Do you use eco-friendly products? Do you have a money-back guarantee? Do you offer same-day service? Whatever it is, make sure you highlight it in your marketing materials.