The Psychology Behind Casino Interior Design

Casino interior design aims to encourage people to stay, having been enticed into the interior by grand exterior architecture, the opulence of the interior continues the sense of luxury and splendour and a promise of a great time and the potential to win big. Casino interiors are no accident, each item is strategically placed to ensure you spend as long as possible inside spending money on games. Whilst there are casinos built using the “gaming designs of Bill Friedman, popular up to the 1990s, the more recent “playground design” planning has seen a change of focus

Gaming Design

The psychology behind casino interior design has been heavily focused on brick-and-mortar based casinos.  However, with the growth in Virtual Reality and Augmented Reality, design theory has become more important as punters look to find the top online casinos where they can be guaranteed the best experience. Check for a secure and trustworthy site with your favourite games that you can access any time, from anywhere.

Maze layout

Casino design has changed over the years, with maze-like “gaming designs” suggested by Bill Friedman often the most popular designs that have made it difficult for people to find the exit, which allegedly offered the casino an extra opportunity to entice customers to spend more money on a game before eventually leaving.

Designers Roger Thomas and Steve Wynn looked at Friedman’s design theory and argued that customers would prefer a venue that feels safe and relaxed, where they felt rich and were more willing to place more bets, taking greater risks. The two men shifted designs to include high ceilings lined with silk, showcasing art and large flower displays and much simpler, clearer navigation.

Games as décor

Slot machines have historically been placed near the entrance of the casino because they generate significant revenue to the house in comparison to other games which yield lesser profits to the floor that are generally found in the corners of rooms, less likely to be noticed.

Old casino designs also demanded no clocks and no windows so that the passages of time remained unclear. More recent interior designs for casinos include antique timepieces and skylights along with sumptuous furniture, moving away from the gambling equipment being the décor.

Low Ceilings

The low ceilings in casinos have created a cosy atmosphere in smaller high roller rooms, but some modern architects have suggested that combined with the labyrinthine design, a casino interior can make visitors feel trapped or overwhelmed. Researches from the University of Guelph have already completed research comparing the Friedmann designs against those of Thomas and Wynn in Las Vegas, to see which works best for casino owners and customers. The results showed that customers found the modern designs were rated much higher for pleasure and were energising which was likely to keep customers gambling for longer.


Lighting changes the ambience of any location and can impact on the decisions players make in a casino. For this reason, casinos usually keep lights dim in the corners and around the gables, with brighter lights elsewhere, in an attempt to create a homely atmosphere where players want to remain.