To be or not to be: Outsourcing web design

You give a query to Google “outsource web design”, view fresh photos on social media, click “buy” in the online store. It’s all web design. Every visual element, every button, picture, text layout, the very ability to easily interact with Internet resources.

Web design is the process of creating user interfaces.

Web designers create a layout of what your future website, landing page or mobile application will look like. An available example is interior design. You explain the objectives, the functionality of the room, preferred colors and get a visualization of the interior. You compare and evaluate how the resulting picture matches your needs, and only after that go to the implementation.

Creating a site has become a multifaceted technology, where visual appeal should be combined with usability, accessibility, ease of search. All this is to achieve the goal – to develop a digital product demanded by the end user.

You will need the help of professionals to create a quality web solution. Click here if you want high-quality websites with a level-up user-friendly interface.

5 reasons to use outsourcing web design

5 reasons to outsource web design.

  1. Time saving. The more busy you are, the greater the need to use outsourcing.
  2. Reducing costs associated not only with the registration of employees in the staff, taxes, fees, but also with the purchase of special licensed software, graphic editors. The contractor already has all the necessary tools.
  3. The opportunity to get a new perspective on a project, to use other people’s talent and experience, to raise the level of performance.
  4. Scaling up the business. You’ll be able to devote more time to strategic planning and delegate day-to-day tasks.
  5. Reduce project deadlines. You can choose an important, interesting, but urgent project and outsource part of the tasks so as not to break the due date.

Types of outsourcing

Now let’s figure out what format of outsource web design is suitable for your project.

According to the use of resources, we can distinguish two directions:

  • Outsourcing
  • Outstaffing

Outsourcing

Outsourcing is the transfer of a part or the whole project for the development and maintenance from idea to implementation.

The contractor collects the initial analytical data and is fully immersed in the project. In this case, the contractor is responsible for the timing and quality of execution.

You use outsourcing to entrust a team of professionals to perform certain tasks, to take the load off your employees. It is important for you to get the result, but you do not go into the process of organizing the work itself. That’s how you get rid of routine operations and free up time for other tasks. 

Let’s take a simple example. When you outsource the construction of a house, after agreeing on the TOR, you get weekly reports on the progress of construction and as a result a finished comfortable house. But you don’t know who exactly poured the foundation or glued the wallpaper.

Types of outsourcing

Outstaffing

Outstaffing is the hiring of freelancers to perform particular tasks. A kind of “renting” staff.

You’ve decided to introduce a new service to the business, and you urgently need a designer to do it. You may have an employee get sick or quit, or you decide to complicate the project and your designer can’t handle it, and needs temporary help. Outstaffing can help you. 

This type of collaboration is used to:

  • Accelerate the development process
  • Reducing the cost of hiring a staff member
  • Saving time on finding the right employee

Here we are already talking not about getting a result, but about an hourly payment to an employee. Such a specialist is at the client’s disposal and performs the tasks he needs.

 On the other hand, outsourcing can be divided by the location of your performers.

Onshore is the cooperation with professionals who are located in your region. You can control the performers and make sure they understand the local market.

Nearshore is about hiring professionals in neighboring countries with the same time zone. In this case, it will be easier for you to communicate and build your work schedule.

Offshore is outsourcing to another country. This type of cooperation allows for maximum savings.

Outstaffing

To determine the best type of cooperation, you need to consider the following parameters:

  • level of language knowledge
  • understanding of culture and mentality
  • working time
  • financial component

Pros and Cons of outsourcing web design

High-quality web design is the way to increase conversion rate, make the brand recognizable, and build trust relationships with the users. It is necessary to entrust the development to professional specialists.

Let’s look at Pros and Cons of outsourcing web design

Pros

  • Cost savings when outsourcing is about 30%.
  • The ability to use the experience and resources of the contractor. It will help to avoid mistakes and get the desired result.
  • Implementing a large-scale project by hiring additional specialists, improving your portfolio and taking your business to the next level.

Cons

  • Bad choice of the executor. In this case, you may encounter poor quality of the final product and failure to meet deadlines, not enough immersion in the project, the inability to look at the product comprehensively and to evaluate the product from the client’s point of view.
  • Establishing a communication and reporting process. More time is required at the start of a project to organize the work processes with an outsourcer.

Selecting a company for outsourcing

As you can see, the main problems arise precisely because of the wrong team to outsource web design. So let’s analyze what you need to pay attention to.

Factors influencing the choice of outsourcing web design

No matter how you found out about the contractor through a search engine or by recommendation, you browse the company’s website. You should evaluate the performance of the web resource itself. If the company is a wheelbarrow without a wheel, you should think about whether it can cope with your project. 

Check the “contacts” look at the maps, where the company is located. Whether there is an office at the specified address.

Let’s move on to portfolios and cases. Look carefully at all the information. Follow the links to the ready-made websites. Assess their convenience, ergonomics and appearance. Read the reviews, but do not be in a hurry to trust them. You can easily check them, just look for these firms on the Internet and ask for recommendations.

The cost of services. From the start, you need to determine a budget for the project. You can scout the market prices and understand the approximate cost of outsource web design.

Now you need to determine how convenient it is to do business with the future contractor. The staff should include not only professional designers, but also knowledgeable managers who are listening, know how to ask the right questions and analyze information. This team will have to fully immerse themselves in your project, help implement it correctly, take the initiative when difficulties arise, and provide constant progress reports. You should be comfortable interacting with the performer. Only in such a tandem will it be possible to achieve your goals.

If you responsibly treat the choice of outsourcing web design, get a reliable partner for mutually beneficial cooperation. In addition to creating the site, it needs to refine, maintain and promote.