Web design is not solely about artistic powers. You can perceive it as a scientific field with many directions and peculiarities. Nevertheless, there are versatile web design trends and tricks that you can incorporate (or ask the masters to do that for you). And you do not have to be a technical university alumnus to make your website amazing with the following tips!
1. One-Page Websites with Concise Information
If you want to save on high-quality custom web development services, ask the specialists to make a one-page site. Of course, you can create it independently, too! The advantage of the one-pager is that the user does not get lost on the website. The trend to have all the sections on one page started a couple of years ago and now savors popularity.
Nevertheless, that means extra work with content systematization. You want text pieces to contain no more than six brief sentences with maximum information. Moreover, you must make a logical string of information pieces, starting with what your company offers and finishing with a memorable motto and a CTA.
But the web design for that is amazingly simple. You will not have to choose new webpage styles and waste time thinking about how to call a section.
2. Dark Mode — On
Dark mode is a new way to make your website look more attractive on the screen of any device. The basic idea is that the white background strains eyes while the black one does not. Therefore, the dark mode trend started with the development of night-time reading applications and later transferred to social media and other websites.
The percentage of people who use the dark mode is constantly growing, and it is no surprise that more and more companies want to offer their visitors an opportunity to choose what they see on the screen. For example, you can provide a button “Enable dark mode” or add an automatic function that changes the background according to the time of day.
3. Vibrant Colors and Geometric Figures
Websites with complex structures and plenty of information are challenging to follow. The solution is to use bright colors (not more than three on one screen) and geometric figures. That way, a person’s eyes will not get lost amid the text pieces and quickly find what they are looking for.
4. Inclusive Language and Content
That is necessary for the civilized era anyway. Not all people feel comfortable when a website uses masculine pronouns only or offers content unsuitable for people with conditions that stop them from scanning your site.
Inclusive language is how to reach out to as many potential clients and employees as possible. Moreover, it often helps businesses avoid lawsuits and other discrimination-related problems.
5. Dynamic Content
The golden-classic trend is to make content blocks move. That also contributes to attention focusing because humans react to dynamic objects faster than static ones! So, play with your titles and texts, add dynamic decorations and photos, and you can grip an observer’s attention! Plus, that requires zero coding skills.
6. Horizontal Scrolling
Horizontal scrolling is an innovative way to present content on a website. It is not common enough to look extraordinary, but it does not require much effort to install.
The idea behind the horizontal scroll is that a person can quickly scan the information. That is especially relevant for websites with plenty of data like online stores. But also, horizontal scrolling is an amazing choice for mobile versions! By choosing such a method, you automatically make your web page mobile-friendlier even if mobiles are not your priority (but they should be).
7. Nostalgic Visuals
Sleekness, minimalism, lightness — bah, that has become too standard and common. But what if we multiply the powers of old aesthetics with up-to-date technology? Let your web design choice have a vintage-style look!
Nostalgic visuals are a new web design trend that is based on the love for all things old. From ancient art to recent history, you can find inspiration anywhere.
The point is to make it look natural and not overdone. Old-timey fonts, black&white photos, and light colors are some of the most popular elements of nostalgic web design.
Make your website lively and fun! That is not only about games and quizzes (although you can use them, too). The simplest way to make a website interactive is to provide an opportunity to control what a person sees. For example, you can add a slider that changes the degree of transparency or allow visitors to choose the color scheme.
9. 3D Objects
The three-dimensional effect is one of the most significant web design trends. It helps create an immersive experience and makes a person stay on a website longer. It might be a bit more challenging than implementing other ideas, but you can at least try!
The idea is to provide enough information to make a person want to know more without giving away the whole story. And you can also let visitors choose what they want to see and when. That way, they will not feel overwhelmed, and you will have a chance to turn first-time visitors into regular ones.
Bonus tip: use pop-ups to tell a story! They are interactive by default and usually get people’s attention. But ensure you do not overuse them or make them too intrusive. Otherwise, you risk making people angry and driving them away from your website.
That is it for our list of web design trends for 2022! We hope you found some inspiration and are ready to start experimenting. Do not forget that the most significant thing is not to follow the trends blindly but to create something that would reflect your business’s uniqueness. Moreover, it is your project — it must follow your original concept. And who knows, maybe you will create a new web design trend everyone else will follow?